Get in the Trenches

The Trench Coat began like many great things, out of necessity. 

When British WWI officers required a waterproof, light-weight, yet sturdy coat equipped with loops on which to hang items, Burberry’s uniform department created a solution to heavy overcoats. In doing so, the company elevated the status of the raincoat to a fashion statement that has stood the test of time.

Described in a 1959 Burberry ad as "waterproof luxury", it is a piece that every man needs in their wardrobe. Form and fashion combine in this garment to create a polished look that is practical in wet weather.

Popular among WWI officers,the Tielocken(1912)
was the predecessor to the Trench.
Menswear not just for men.  

Burberry Ad campaign featuring Kate Moss, 
photographed by Mario Testino.